Washington D.C. launched a clean Metro campaign. While it seems like a great idea, there approach wasn't a very savvy one. They base the campaign on the subway system, the Metro. In intending to shine on cleanliness, they seem to be turning off their targets. The reason for this is their bashing on the NYC subways. Or as they say, "some subway systems." Too bad for D.C. that many say the clean Metro is the only thing they have that can compete with the Big Apple.
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